Second Life is a very popular online social network, “a 3-D virtual world entirely built and owned by its residents”. I’ve never looked at the site myself but I have a tiny grasp of what the community is about thanks to the For Immediate Release podcast. Now PR Week reports that PR agency Text 100 is set to open an office on its private island in Second Life. Apparently more and more businesses are exploring the online virtual worlds in order to learn more.
Update: BL Ochman isn’t convinced this is an entirely good idea.
Tags: Second Life, public relations, PR, pr. Ping.
There are so many interesting discussions going on right now at the Global PR Blog Week that it is hard to keep up with the information. If you want a recommendation for a starting point, read Tom Murphy’s article “The State of PR – A Tale of Two Professions”.
Media Monitoring News from Cyberalert writes that the number of blogs about public relations are expanding and they have found about 70 e-mail newsletters, blogs and online publications about PR. The best in Sweden so far is the corporate blog of PR agency JKL.