Koenigsegg buys Saab

General Motors has agreed to sell Saab Automobile AB to Koenigsegg Group AB, a consortium led by Koenigsegg Automotive AB. It is a major news story in Sweden today. Below you can see the front pages of the leading Swedish dailies online, and two in Norway (one of the main investors behind the purchase is the Norwegian entrepreneur Bård Eker’s Eker Group). Dagens Nyheter and Dagens Naeringsliv almost fill the entire screen with the news about Saab. Also notice that VG.no does not have this story as a main news item today.


To check out what bloggers write about the Saab/Koenigsegg deal today, check out Twingly.

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80 Swedish businesses on Twitter

I started a wiki a long time ago with the ambition to build a repository for Nordic businesses and their use of social media. Now I have finally started to fill it with information and I would be very glad if more people would consider adding links to good cases from corporate use of social media in Sweden, Denmark, Norway, Finland and Iceland. To edit the Social Media Wiki you just sign up for an account at Wikidot.com and then join my wiki with the password “mediaculpa”.

Among the pages that I have started to build, the most extensive list is Swedish businesses on Twitter. It already contains 80 companies (or to be more precise, 80 Twitter accounts, since some companies run multiple accounts).

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Traditional media plan to invite readers even more

It might seem strange now, but it wasn’t very long ago that traditional media did not do much in order to reach out to the audience through journalist blogs and other means. RSS feeds is also a feature that most media outlets have not used for more than a few years. Back in 2005, this blog had more incoming links that the website of Göteborgs-Posten (159 vs 134 for www.gp.se), the largest daily in Sweden’s second town. TV4.se had the same amount of incoming links as my blog had, according to Technorati. In 2005, Sweden’s largest daily Dagens Industri didn’t even keep links to online articles for more than a few weeks or months. This is what I wrote in January 2005.

“Links to articles on its web site di.se, disappear soon after they have been published. A search on Google for a random word like “Tallinn” on di.se gives us only 11 hits, and the first article in the list (hit #5 in Google) is from April 2004, and it’s a dead link. This message is a common greating on di.se (“the page has changed address”).”

Today, the situation is entirely different. Any media worth its salt has a number of blogs and invite the audience to participate in the news process. Media link to comments on Twitter and some journalists even ask for news tips on Twitter. The list can be made much longer. Much of the commentary on blogs today revolve around news stories in traditional media, although there is also a significant portion of the online discussion that is entirely separate from the old media model. If we look at the number of incoming blog links today, this blog has 522 but TV4.se has 2,855 and www.gp.se has 5,381.

And more will come. There was an interesting article yesterday on E24.no about the future of traditional media. Gunn Enli is a media researcher at the University of Oslo. She has some good quotes about how media will invite the audience in the news process.

“There has been a media revolution that we can no longer ignore. We have become so accustomed to be invited to participate and to express ourselves that it is not possible to lock those channels again,” Enli says.

Espen Egil Hansen, the responsible editor at VG Nett agrees. He says:

“The control culture in locked rooms is gone. The times when you could be a journalist alone in your office and be brilliant is over. Either you communicate with the world around you or you die.”

Both NRK and VG will introduce more participatory features in the near future.

“We will take functionality from for example Facebook or Nettby and build it into the editorial products,” Hansen said about the plans for VG Nett the coming six months.

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Corporate blogging among listed Nordic companies

Burson-Marsteller, were I work, has surveyed the adoption of corporate blogging among listed companies in the Nordic region, with a market capitalization of more than 1 billion euro. We found that 9.1%, or 12 out of the 132 companies have at least one company sponsored blog. Four of those 12 companies with blogs have two or more blogs associated with the company.

Corporate blogging is much more common among the large corporations in Sweden than in the other Nordic countries. Ten of the 56 companies (17.9%) that are listed on the Swedish Large Cap list have one or more corporate blogs. That is an even higher percentage than the 14.8% of Fortune 500 companies with corporate blogs, identified in a separate survey done by Burson-Marsteller in February and March this year. Finland and Norway are lagging considerably with only one company each with a corporate blog (of 27 and 25 respectively) while in Denmark none of the 24 companies have a corporate blog.

corporatebloggingwhitepaper A white paper can be downloaded here (pdf) and graphs and more info found here (although the press release is in Swedish).

Other findings:
– Nine out of the twelve companies have commenting functionality enabled on at least one blog.
– Three out of the twelve companies have trackbacks enabled on at least one blog.
– Nine out of the twelve companies have RSS enabled on at least one blog.
– Two out of twelve companies have social bookmarks enabled on at least one blog.
– Industrials is the sector with most blogging companies (4), followed by Telecommunications Services (3), Information Technology (2), Consumer Discretionary (1), Financials (1) and Energy (1).

This research was conducted during August and Sept 2008 and studied proactive blogging activities within the Nordic Large Cap list which includes corporations with a market capitalization of at least 1 billion euro and that are listed in Denmark, Finland, Norway or Sweden (as of July 18, 2008).

* Tele2 and West Siberian Resources Ltd. have shut down their blogs since the research was performed.

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Brands on Twitter and Jaiku

More and more businesses and organizations are on Twitter, the micro-blogging site. Fluent Simplicity has a long list of brands on Twitter. My employer, Burson-Marsteller, is not on the list but can be found on http://twitter.com/bmdigital. I can also add NRK and GCI Communique, both from Norway.

So, who’s on Jaiku? Let’s create a list, I suspect it will be pretty short. This is what I’ve got so far. Add more in the comments or by email.

Aftonbladet: http://aftonbladet.jaiku.com/
Expressen: http://expressen.jaiku.com/
Sydsvenskan: http://sydsvenskan.jaiku.com/

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