Major increase in traffic from Aftonbladet to blogs

Two weeks ago I wrote about how noticed a 12% increase in incoming links after the news site started showing blog links to articles. Then I got an email from Roland Karlsson, the person behind the popular Swedish blog networks and Roland told me that the incoming traffic from to the blog network quadrupled since the introduction of blog links.

Number of visitors sent to and from

week 41: 5,005
week 42: 5,438
week 43: Aftonbladet introduces blog links
week 46: 15,084
week 47: 24,854

Aftonbladet leapfrogged into 10th place of sites that sends most traffic to the blog network, and #6 if you exclude Google, according to Roland Karlsson.

1. 407,526
2. 356,596
3. 126,878
4. 50,028
5. 38,928
6. 37,067
7. 31,492
8. 31,144
9. 26,341 24,854

At first sight it might look like a no-brainer that Aftonbladet would send loads of traffic to anything it links to. But a recent example shows the opposite. When 7 bloggers, including myself, participated in blog panel at, none of us recieved more than about 20-30 visitors per day from the panel. So the question is whether our topic was too narrow for Aftonbladet’s readers or if it is more beneficial to piggyback on news articles than actually contributing your own original content. I’m leaning towards the former.

Footnote: During week 47 had 58,000 active bloggers.

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A few technical changes to this blog

I’ve made some changes to the way this blog gets published. In order for the social bookmarks (below) to work, every blog post now also gets published as a separate page, which they weren’t before. That means that the permalinks now look like this:

instead of this:

Both new and old URLs seem to work so hopefully you won’t notice any difference. But if you find som bugs, please let me know (I wouldn’t want every link to this blog to become invalid).

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