About a week ago, the entire Internet was discussing whether a certain dress was white and gold or black and blue. Everyone was talking about it so this was a perfect situation to use for real-time marketing purposes. That’s exactly what the Salvation Army in South Africa did today with this tweet below, and boy did they nail it with this one!
— TheSalvationArmySA (@SalvationArmySA) 6 mars 2015
The advert is part of the Salvation Army’s latest anti-domestic violence campaign.
Via Daily Mail.