About a week ago, the entire Internet was discussing whether a certain dress was white and gold or black and blue. Everyone was talking about it so this was a perfect situation to use for real-time marketing purposes. That’s exactly what the Salvation Army in South Africa did today with this tweet below, and boy did they nail it with this one!
Is it so hard 2 see black & blue? 1 in 6 women are victims. #StopAbuseAgainstWomen #blackandblue #whiteandgold pic.twitter.com/HoYNXBQRIE
— TheSalvationArmySA (@SalvationArmySA) 6 mars 2015
The advert is part of the Salvation Army’s latest anti-domestic violence campaign.
Via Daily Mail.