I’m sending this post on my way to the seminar in order to see if blogging via mobile works.
Noticed by the way that CNN will cover the event. Good, I’m there, CNN is there, we’re ready to go…
Two Swedish Eyes on Media and Public Relations
I’m sending this post on my way to the seminar in order to see if blogging via mobile works.
Noticed by the way that CNN will cover the event. Good, I’m there, CNN is there, we’re ready to go…
Today I will be attending a very interesting seminar in Stockholm. The Swedish Institute has been kind enough to invite a number of bloggers to attend a seminar with author Richard Florida and others, free of charge. I know that at least two great bloggers will be present too, Jonas Morian and Jonas Söderström.
Richard Florida is the author of the bestseller Rise of the Creative Class and the follow-up called Flight of the Creative Class. His speech this afternoon is titled “The New Global Competition for Talent”.
If my moblogging efforts work out, I might try to put some notes up during the afternoon.
Technorati tags: Richard Florida, moblogging.
An employee at the Regional Enforcement Authorities in Umeå kept a blog during work hours. The blog contained information and theories about a spectacular murder and during two months he spent about 25 percent of his work blogging. The blogger is now on sick-leave and the blog, called Swedish Murders, is now deleted, but as always, there is Google cache.
I just posted a new article about online communities over at Morph – the blog of the Media Center at the American Press Institute.
Mjölkfrämjandet is an organization sponsored by the milk industry and that promotes milk consumption in Sweden. They recently made a PR survey of fifteen-year-olds’ drinking habits in school, the results were then split into different Swedish provinces. And the PR stunt was very successful with media coverage in many local newspapers. But some of these journalists must know something about math that I don’t, because how can kids in both Halland, Gotland, Medelpad, Jämtland and Norrbotten all be the ones who drink most milk? Check this out, five headlines from five different regions claiming they have the students who like milk the most:
Hallandsposten:
Halländska killar dricker mest mjölk
15-åriga killar i Halland dricker mer mjölk än jämnåriga i övriga delar av landet. Det visar en undersökning som Mjölkfrämjandet gjort genom den populära webbplatsen Lunarstorm. […] 59 procent av killarna dricker mjölk, av tjejerna väljer bara 44 procent mjölk till maten.
Gotlands Allehanda:
Gotländska elever toppar “mjölkligan”
81 procent av killarna och 58 procent av tjejerna på Gotland dricker mjölk till skolmaten. Därmed dricker fler gotländska elever mer mjölk än eleverna i övriga landet.
Sundsvalls Tidning:
Ungdomar i Medelpad etta på mjölk
Hela 75 procent av 15-åringarna i Medelpad dricker mjölk till skolmaten. De
siffrorna visar att ungdomarna är bäst i landet på den vita, näringsrika drycken.
Sveriges Radio Jämtland:
Jämtländska killar är bäst i Sverige på att dricka mjölk.
I varje fall om man får tro en undersökning på ungdomssajten Lunarstorm om dryckesvanor i skolmatsalen. Mjölk är den överlägset populäraste måltidsdrycken bland 15-åringarna i Jämtland, och allra mest dricker alltså killar. 92 procent av dem säger att de dricker mjölk till skolmaten, vilket kan jämföras med bara 61 procent av tjejerna i Jämtland.
Norrländska Socialdemokraten:
Norrbottens unga toppar mjölkligan
Ungdomar i Norrbotten dricker mer mjölk än ungdomar i övriga landet. Det visar en färsk undersökning från Mjölkfrämjandet. […] 72 procent av pojkarna och 55 procent av flickorna väljer mjölk till måltidsdryck
But the kids in Närke was “worst”:
Sveriges Radio Örebro:
Eleverna i Närke är sämst i landet på att dricka mjölk till skolmaten.
Det visar en undersökning som ungdomssajten Lunarstorm, på internet, har gjort. 41 procent av eleverna i Närke dricker mjölk i skolan. Genomsnittet för hela landet är 54 procent.
The confusion continues, but it seems that (pdf) kids in Medelpad are the heaviest milk drinkers (75%) while boys in Jämtland drink milk more often than any other region, so Sundsvalls Tidning and SR Jämtland seem to be the two that got it right.
I don’t know if the different press releases implied that all regions “won” or if it was sloppy journalism, but it’s not rare that headlines overinterpret an article to the extent that the claim is false.
I’ve been away for a week of alpine skiing and I’m ready to pick up the blog again. Here are a few things worth mentioning from the last week.
– Blog Buzz Helps Companies Catch Trends in the Making. [Via Marcus]
“By trawling in cyberspace, ConAgra sensed that consumer interest in portable snack foods is growing as people’s schedules get busier, the kind of intelligence that helps guide expensive decisions on research and development of new products.”
– Jay Rosen has a new project called Blue Plate Special. In the first issue he and a group of students have studied the Best Blogging Newspapers in the U.S. Top six are:
1. Houston Chronicle (128 points)
2. Washington Post (69 points)
3. USA Today (38 points, 1 honorable mention)
4. St. Petersburg Times (29 points, 2 honorable mention)
5. Atlanta Journal-Constitution (23 points)
6. San Antonio Express-News (22 points, 1 honorable mention)
– Readers have started 700 blogs just a few days after Expressen launched its blog service. It’s interesting to see that some established bloggers have launched mirror blogs on Expressen.se just to increase traffic to the “real blog”. What happened to the tabloids-are-evil standpoint? (And remember in 2005 when Expressen-blogger was an invective?)