One more take on the Edelman debacle

In the aftermath of the Working Families for Wal-Mart debacle, there has been a lot of talk about WOMMA’s code of ethics for online communications. Now PR Week writes (subscr. req.) that “Dell is becoming the largest company ever to formally adopt the Word of Mouth Marketing Association’s (WOMMA’s) code of ethics for online and blog communications”.

And while we are on the Wal-Mart topic, the bad luck for Edelman doesn’t seem to come to an end. Via For Immediate Release podcast #190 I hear that when Edelman set up the organisation Working Families for Wal-Mart they didn’t register the domain with the same name. The organisation’s website can be found at www.forwalmart.com. The most logical domain, www.workingfamiliesforwalmart.com, was instead kidnapped by an anti-Wal-Mart organisation that launched a pretty good parody site. Particulary worth noting is how all the smiling faces in the original are replaced by sad ones in the parody.

Wal-Mart fake blog

Wal_Mart fake blog astroturfing

 

A fabulous farewell quote

Famous last words: If I would decide to quit updating this blog, I would quote Erik Stattin:

“I’ll be back when everything is better.”
“Jag kommer tillbaka när allt är bättre.”

Now I suspect that Erik is just sick, and if so, hope you get well soon, Erik. [Or maybe he is actually taking a blog break?]

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Google News in legal trouble in Norway

The kerfuffle surrounding Google News in Belgium might repeat itself, this time in Norway. Norwegian Media Businesses’ Association (MBL), which represents more than 160 newspapers, has sent a letter to Google demanding that the company stops using its members’ photos in the Norwegian version of Google News. And MBL is supported by Pressefotografenes Klubb (PK), the Press Photographers’ Association in Norway.

Terje Bringedal of PK tells Journalisten.no:
“If you haven’t got permission from the copyright holder, it’s just pure theft.”

A legal counsel at MBL says that they’re fine with the linking but that Google needs to obtain permission for photos. Bringedal encourages all media that find their photos on Google to take action.

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Best designed newspapers in Europe

Europe’s best designed newspapers can be found in Belgium, Norway, Finland, Portugal and Spain, according to the European Newspaper Award 2006. One of the category winners is Norway’s Bergens Tidene, which in September 2006 changed format to tabloid.

The jury writes:

“Bergens Tidende stands out against all other regional papers submitted to the competition by their use of white space – not only in the culture, sport or fashion section, but also and most consciously on news pages. Because of its tabloid format and the generous white space this newspaper looks very much like a magazine. In future we will certainly see more of those newspapers in this North European style.”

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