The web has been buzzing the last few days about Kim Kardashian’s rear end after it appeared on the cover of Paper magazine’s winter issue. Not surprisingly, some brands jumped on the bandwagon trying to not be left behind in the discussion. The practice of real-time marketing is a difficult one, but one brand that really got to the bottom of the issue sent out a tweet to end the discussion.
Here’s Nissan’s first Twitter rear-time marketing effort.
Touché Nissan, or should I say, tush?
For some years it has been a tradition among tourists to express their love by locking a padlock to bridges like Pont des Arts in Paris. Typically lovers write their names on the lock and then throw the key in the river Seine. But this practice has become a big problem for the city of Paris. This summer, a cause rail on Pont des Arts even collapsed under the weight of the padlocks and the bridge had to be closed for a few hours.
A lot of the rails on the bridge also appear to have been vandalized. Railings have been cut and the bridge has been protected by ugly wooden boards. The eyesore has been documented on this site with both images and video.
To put a stop to these acts of love, the city of Paris has started a campaign in order to get couples to go digital. On the ground at Pont des Arts there are signs urging visitors to show their love without locks using the hashtag #lovewithoutlocks on different social networks.
There is a campaign site on which images that use the official hashtag are displayed. There are currently more than 500 images on the site. And although that may not be much, I suspect that many couples who choose the digital route just simply share images with friends without the hashtag.
It’s a logical solution to a real problem. Encouraging people to show their love online instead would unburden the bridges of the growing weight of padlocks.
Free wifi would encourage tourists to go digital
But I think there is one thing the authorities are missing to make this move really succesful and that thing is free wifi! Tourists are always in constant search of a free online connection and if the city would install a zone of free wifi on Ponts des Arts (and of course communicate this clearly) then I am sure more people would seize the opportunity and share their images online instead of with a real padlock.
Last night, Sweden and France played the second leg of the play offs for the U21 European Championship in football. France had won the first leg 2-0 but now Sweden were heading towards the 2015 championships as they were up 3-0 at home. But in the last few minutes of the game, France scored the crucial 3-1 goal that would take them through. The goal scorer Layvin Kurzawa decided to celebrate the goal in the worst possible manner, running up the Swedish players like striker John Guidetti and mocking them with a gesture that said “see you later boys”.
But justice was served just a minute later when Sweden scored 4-1 on a corner, sending the Swedes to the UEFA Euro U-21s at the expence of the French team. Rarely has a footballer had to eat his own words sooner and the Swedes celebrated by getting back at Kurzawa with his own medicine.
Througout most of the day, Twitter and other social media sites have been mocking Kurzawa for his bad behaviour and in particular for celebrating too soon.
In France, the hashtag #Kurzawa was even the number one trending topic today.
Here are a few of the best responses so far.
Class / no class:
Today is Didier Deschamps’ birthday. L’epique offers him a Layvin Kurzawa cap:
Visa på Instagram
And finally this one which is definitely NSFW: https://twitter.com/fc1932/status/522323254686797824
Twitter’s video sharing service Vine recently announced that it has 100 million monthly active users. Until now we have not had any statistics about how many local Vine users there are in Sweden, but according to a new survey by GlobalWebIndex, at least 3% of Swedish mobile internet users age 16-64 use Vine on a montly basis. Among teens (age 16-19) the penetration is much higher as 14% say they have used Vine last month.
The highest penetration among teens in the surveyed countries can be found in USA and Canada (25% and 22%).
There are no further details about how the survey was conducted.
Uruguay striker Luis Suarez is a controversial football player to say the least. His history of scandals on the pitch is lengthy and another chapter was added today during the FIFA World Cup 2014 in Brazil.
During the game against Italy, Suarez suddenly bit Italy’s Giorgio Chiellini in the shoulder. This was the third time he bit someone during a game as he had previously bit PSV Eindhoven’s Otman Bakkal and also Chelsea’s Branislav Ivanovic. Both times he got lengthy bans.
Suarez was immediately mocked on Twitter by football fans. And as often happens these days, brands also try to seize the moment and piggy back on trending events. McDonald’s Uruguay tweeted the following tweet tonight:
The tweet reads in English:
“Hi @luis16suarez, if you get hungry come and take a bite from a BigMac;) “
Reactions to the tweet were initially mixed but it quickly got thousands of retweets. What do you think? Genious or tacky?
I have received a sneak preview of the latest results from Socialbakers, regarding the results of the top brand Facebook pages in Sweden for May 2014. It also includes statistics for Youtube and Twitter channels. The Swedish beer brand Norrlands Guld has the page with the highest average post engagement rate.
Coop posted two of the three most popular posts in May
I am also happy to see that a campaign I have been working on at my job for Coop has two of the three most popular post on Facebook last month. The campaign called #ekolöftet challenged the 8 parties of the Swedish Parliament to reveal how they intend to support the growth of organic farming in Sweden. More on that in Swedish here: http://ekoloftet.coop.se/
This report will be published later today by Socialbakers.
Image credit: Flickr mkhmarketing