7 rules for success in social media

Chris Willis has posted a presentation on the Hypergene media blog, that lists why some social media sites like Facebook are instant hits while others are not. He says that those who are successful have at least these 7 things in common:

They start with a compelling idea & simple solution.

They let people make their stuff better, more findable or entertaining.

They live by the Golden Rule – be nice to others.

They encourage lots of feedback.

They create “usable exhaust” – new things are created just by people doing stuff they want to do.

They let many groups form easily and quickly.

They recognize and encourage the good people in the network.

Further explanation can be found in this pdf, “We Media: How Audiences Are Changing The Future of News and Information”.

Tags: , , , , . Ping.

Facebook, MySpace and Gmail – the new axis of evil?

In a column in Dagens Nyheter yesterday, Hanne Kjöller writes about her worries regarding integrity online, a hot topic these days when we spend so much time on the web. And I agree, we should devote more time and effort to discuss who can do what with the digital traces of our online activities. Pär Ström is the guiding star in this debate.

Kjöller chooses Facebook, MySpace and Gmail as her “axis of evil” and suggests that consumers should consider to boycott these services because we can’t control how our personal information is used. And obviously we need to be careful what kind of information we share online. Kjöller writes “Too old? Probably. I don’t see the point with the website Facebook. But there are others who do. Business men and American terrorist hunters for example.”

By the way, isn’t that a strange phenomenon? Leading journalists that write negative articles about new media technologies that they don’t understand, but understand well enough to bash on a prime location in the paper. I suggest that you either get a better understanding of the technology/service/website first, or refrain from writing about it all together.

Anyway, I think that the age factor might, unintentionally, be where she hits the nail. According to a study by Pew Internet “two-thirds of teens with profiles on blogs or social-networking sites have restricted access to their profiles in some fashion, such as by requiring passwords or making them available only to friends on an approved list.” In other words, young people who are savvy online networkers are aware of the risks with being too open and act accordingly. Not that I’m entirely conviced that it’s enough to protect their integrity, but still.

Kjöller continues to discuss integrity issues and says that she doesn’t like that “the information on Facebook is used for commercial purposes”. Well, we probably need to accept that companies use information about their members to tailor marketing efforts, I’m sure that Dagens Nyheter does too. About a month ago, Resumé claimed that DN bought a community system from a company called Josh, with the purpose of building a community of their own. I don’t think that the paper will do that with any other purpose than a commercial one.

Either way, integrity issues are important and I welcome Kjöller’s suggestion about a Minister for Integrity, or some other political solution that helps protect us from “Big Brother”. But I don’t think the solution is to stay clear of all these services, but take the positive sides and deal with the negative. Just look at the number of Facebook users who signed up for Anton Abele’s group against violence, currently more than 52,000.

Note: I should probably reveal, before someone asks, that I am a frequent Facebook user, rarely visit my MySpace page, and I don’t have a Gmail account (don’t feel that I need one).

Tags: , , , , . Ping.

Facebook forced cartoon character to hide his nipples

Nipples and Facebook seems to be a dangerous combination these days. Today, Dagens Media writes that the Swedish tv channel Kanal5 had bought ad space on Facebook for the tv show Myggan (“the Mosquito”). The ad displays a cartoon figure with no clothes on, but he conceals his private parts with his hands. But someone tagged the ad “topless man” which meant that Facebook didn’t show the ad as many times as they had agreed to do.

Per Lorentz at Kanal5 says that Facebook suggested that the character’s nipples would be covered with small black patches, which Kanal5 agreed to do.

The uncensored cartoon character can be found here. Just outrageous, isn’t he?

Tags: , , , , . Ping.

Facebook messes up in breastfeeding kerfuffle

We recently touched upon the way Facebook handles its own public relations. Now the social networking site is the target of an uproar because it deleted photos of breastfeeding users and even suspended one Canadian mother from her account after she asked why her photos had been deleted.

The Toronto Star writes:
“Last month, Facebook closed the account of an Edmonton mother who had posted breastfeeding photos and the site deleted images many others has put up, claiming they violated rules about nudity and “obscene content.” Breastfeeding advocates set up a petition group on the social networking site called “Hey Facebook, breastfeeding is not obscene.” It hit the news and within days, the petition had more than 20,000 members.”

This group has now in excess of 25,000 members.

Now any company can make mistakes. But it’s how you handle those mistakes that make the difference in crisis communications. See for example how Southwestern Airlines (eventually) managed to score at least some PR points after almost throwing a female student off a plane for having a too short skirt. In the case of Facebook, blogger and columnist David Wescott took the trouble to ask Facebook about how and why they removed those photos. Read his email correspondence here. I think it’s fair to say that Facebook’s approach to PR does not include a lot of conversation, which is a bit odd for a social networking site.

[Via For Immediate Release.]

Tags: , , , , , . Ping.

Hiccup in Ad Age Power 150

This blog is honoured to be featured on Todd Andrlik and Advertising Age’s Power 150 – the list of the world’s top media and marketing blogs. The ranking is based on factors such as Google Page Rank, number of subscribers in Bloglines and Technorati rank. Today we’ve dropped from about #55 to #118. And if the examine the lists we can see that all sites have only gotten 1 point for Technorati rank, so there is obviously some hiccup in the way that Technorati stats are translated into ranking points. Hopefully this problem will be solved soon so that Media Culpa is back in the top 100.

Update, Oct 1: And now it seems to be working again.

Tags: , , , , , . Ping.

Non-UK visitors dominate UK papers’ websites

Medialife writes that foreign readers make up a large percentage of the visitors to UK newspapers’ websites. Non-UK visitors make up 66 percent of the Guardian’s online audience and 78 percent of the Daily Mail’s.

“Among the U.S. papers, NYTimes.com gets 8 percent of its monthly unique audience from overseas, or about 1.3 million visitors, according to Nielsen//NetRatings numbers for July, while WashingtonPost.com and USAToday.com get about 3 percent from overseas.”

Some of the reasons behind this picture, the article says, may be:
– that British papers offer a far more global perspective
– that British papers operate in a crowded home market, which forces them to offer compelling content

And just like oscarh comments on Vassa Eggen, another reason could be that the US simply is a significantly larger market than the UK and therefore naturally has more local readers.

Top 10 UK Newspaper Sites by Global Unique Audience
Ranked by % that is overseas audience

1 Financial Times 80%
2 Evening Standard 79%
3 Daily Mail 78%
4 Independent 68%
5 The Observer 67%
6 Guardian 66%
7 Telegraph 63%
8 Times 59%
9 Scotsman 55%
10 Sun 44%

And if anyone is interested, Media Culpa is up there with the Times in terms of foreign readership. 58 percent of the readers of this blog are from outside of Sweden.

Tags: , , , , . Ping.