Paint it white
Did you know that two of the most important tools in crisis management are a brush and a bucket of white paint? At least if we're talking about the airline industry. Swedes may remember the 1991 Scandinavian Airlines crash in Gottröra when SAS quickly painted over the logo on the wreckage in an effort to minimize the damage to its brand.
The same thing happened last week when a jet from China Airlines exploded in flames in Okinawa. See story and before-and-after shots here.
Tags: crisis management, public relations, pr, public relations, krishantering. Ping.
The same thing happened last week when a jet from China Airlines exploded in flames in Okinawa. See story and before-and-after shots here.
"China Airlines has painted over its name and logo on the wreckage of a passenger jet that exploded in flames at Naha Airport in Okinawa moments after passengers slid down emergency chutes to escape."Via B.L. Ochman.
Tags: crisis management, public relations, pr, public relations, krishantering. Ping.
Poor PR from Facebook
There has been a buzz recently in the blogosphere about Facebook and its implications for public relations. But what about the site's own PR tactics? The last few days the social networking site has taken a few punches in Swedish media because users have put up fake profiles of famous Swedes. First, there was fashion journalist Sofi Fahrman who realized she had a very realistic profile on Facebook. Some of her closest friends had been invited to connect, only it wasn't the real Fahrman who was behind the profile. Then the Swedish king, Carl XVI Gustaf, received the same treatment, even though it was quite easy to tell this one wasn't the real thing. Today, the leading Swedish news site Aftonbladet.se follows up with a new article, stating that Mona Sahlin (leader of the Social Democratic Party), Prime Minister Fredrik Reinfeldt, former Prime Minister Göran Persson and a bunch of other celebrities all have fake Facebook profiles.
Questions about identity theft and online security strike at the heart of social networking sites' brands and can't be neglected even if they're from a small country in northern Europe. But when Dagens Nyheter and Aftonbladet try to get in touch with Facebook they get the silent treatment. No reply.
"DN has tried to reach Facebook for a comment, without success."
"Aftonbladet has tried to get in touch with representatives of Facebook without getting a response."
This is obviously a missed opportunity to manage this upcoming crisis situation. I expect that Facebook will need to increase their PR efforts if they want to continue to challenge MySpace in the social networing arena.
Footnote: Jeremy Pepper wrote about Facebook's poor PR more than a year ago.
Tags: facebook, public relations, facebook, pr, public relations, krishantering. Ping.
Questions about identity theft and online security strike at the heart of social networking sites' brands and can't be neglected even if they're from a small country in northern Europe. But when Dagens Nyheter and Aftonbladet try to get in touch with Facebook they get the silent treatment. No reply.
"DN has tried to reach Facebook for a comment, without success."
"Aftonbladet has tried to get in touch with representatives of Facebook without getting a response."
This is obviously a missed opportunity to manage this upcoming crisis situation. I expect that Facebook will need to increase their PR efforts if they want to continue to challenge MySpace in the social networing arena.
Footnote: Jeremy Pepper wrote about Facebook's poor PR more than a year ago.
Tags: facebook, public relations, facebook, pr, public relations, krishantering. Ping.
MySpace to launch in Sweden
MySpace will launch in Sweden this fall, probably during September, writes Resumé. The social networking site is currently in beta version in Sweden and the PR agency Agency has won a pitch to launch MySpace in Sweden and the other Nordic countries.
Tags: public relations, myspace, pr, myspace, sociala media. Ping.
Tags: public relations, myspace, pr, myspace, sociala media. Ping.
MySpace is doing well despite Facebook
In spite of all the recent fuzz about Facebook, the indisputable No. 1 social networking site MySpace still has potential.
Tags: facebook, myspace, facebook, myspace, sociala media. Ping.
"The latest audience data show that it continues to expand faster than most top competitors except for Facebook, in a sign that there is more upside for the social networking heavyweight. News Corp. brass and Wall Street folks said MySpace has managed to boost its advertising rates and thereby profitability, making it less dependent on big future audience growth."MySpace's unique audience in July was 61.3 million, (up 33 per cent year-over-year), three times larger than Facebook's 19.5 million (up 129 per cent).
Tags: facebook, myspace, facebook, myspace, sociala media. Ping.
Swedish bloggers won't make millions
You know that the blog hype is reaching some sort of boiling point when media predict million dollar incomes for the top bloggers in Sweden. An estimate by the media agency Wisely today at ekonominyheterna.se, says that the top 20 Swedish bloggers have a potential combined annual advertising income of 100 million kronor (14.5 milllion USD). Unfortunately that's just not possible. Let's make a comparison.
TechCrunch, one of the world's top blogs, a year ago had more than 100,000 subscribers and today its FeedBurner icon says the site has in excess of 600,000 subscribers. In May, TechCrunch averaged about 2.5 million visits a month, a figure that is probably much higher today. Still, TechCrunch "only" generates about $200,000 a month from advertising, job listings, and sponsorships (about 16.5 million kronor a year).
The 20 Swedish top blogs in this article have a total of 880,000 weekly visitors (according to Bloggportalen.se). Wisely suggests that Alex Schulman's blog could generate as much as 28.7 million kronor and his brother's blog Schulmania, which was only active for 30 days (!) would attract revenues of 16.5 million kronor (his last post was made more than a week ago).
Blogs like my own have so far only gotten bread crumbs from advertising and even though a few fashion blogs have become quite successful, these figures are extremely unlikely. And furthermore, as an example, Alex Schulman's blog is a personal blog and quite controversial (in Bloglines he only has 75 subscribers, even I have more). TechCrunch is a network of niche blogs with a high degree of involvement by its readers. To suggest that Schulman would attract more advertising income than TechCrunch just doesn't make sense.
Of course blogs increasingly attract advertisers but we should try to make a reality check now and then.
Footnote: In this week's Dagens Media (not online), an article says that the number of visitors to Swedish blogs is "brutally exaggerated".
Tags: sweden, advertising, reklam, bloggar, annonser. Ping.
TechCrunch, one of the world's top blogs, a year ago had more than 100,000 subscribers and today its FeedBurner icon says the site has in excess of 600,000 subscribers. In May, TechCrunch averaged about 2.5 million visits a month, a figure that is probably much higher today. Still, TechCrunch "only" generates about $200,000 a month from advertising, job listings, and sponsorships (about 16.5 million kronor a year).
The 20 Swedish top blogs in this article have a total of 880,000 weekly visitors (according to Bloggportalen.se). Wisely suggests that Alex Schulman's blog could generate as much as 28.7 million kronor and his brother's blog Schulmania, which was only active for 30 days (!) would attract revenues of 16.5 million kronor (his last post was made more than a week ago).
Blogs like my own have so far only gotten bread crumbs from advertising and even though a few fashion blogs have become quite successful, these figures are extremely unlikely. And furthermore, as an example, Alex Schulman's blog is a personal blog and quite controversial (in Bloglines he only has 75 subscribers, even I have more). TechCrunch is a network of niche blogs with a high degree of involvement by its readers. To suggest that Schulman would attract more advertising income than TechCrunch just doesn't make sense.
Of course blogs increasingly attract advertisers but we should try to make a reality check now and then.
Footnote: In this week's Dagens Media (not online), an article says that the number of visitors to Swedish blogs is "brutally exaggerated".
Tags: sweden, advertising, reklam, bloggar, annonser. Ping.
Media agencies increase investments online
Swedish media agencies' investments in online advertising are up with 60% for the first six months of 2007, according to their own statistics. Radio and magazines are up more than 10%, while evening press and direct marketing lose big time. Media agencies however make up only a small portion of the investments in direct marketing, so the overall trend is unclear.
Tags: sweden, advertising, reklam, internet, media. Ping.
Cision monitors blogs with Twingly
I've been almost completely offline for about a month, an awkward feeling for a person who usually reads three or four papers in the morning and constantly has one eye on the web. I have spent the last few weeks at my summer house without tv, newspapers or the internet. But now I'm back home again and will hopefully blog a bit more often.
From the news flood I've picked this story to start off the new semester. This week, media intelligence company Cision (formerly Observer, or Bacon's in the US), announced that it will start monitoring blogs in the Nordic countries with Primelabs' service Twingly. Alexander Mason, business developer at Cision says that there is a demand from companies for convenient monitoring services that summarize information from the blogosphere, in spite of many free alternatives.
Cision gets access to more than 100,000 Nordic blogs via Twingly, according to a press release from Primelabs. Half of those are Swedish.
Footnote: Swedish media such as Dagens Nyheter, Svenska Dagbladet, IDG and Dagen use Twingly to track blog comments to their online editions.
Tags: cision, twingly, bloggar, cision. Ping.
From the news flood I've picked this story to start off the new semester. This week, media intelligence company Cision (formerly Observer, or Bacon's in the US), announced that it will start monitoring blogs in the Nordic countries with Primelabs' service Twingly. Alexander Mason, business developer at Cision says that there is a demand from companies for convenient monitoring services that summarize information from the blogosphere, in spite of many free alternatives.
Cision gets access to more than 100,000 Nordic blogs via Twingly, according to a press release from Primelabs. Half of those are Swedish.
Footnote: Swedish media such as Dagens Nyheter, Svenska Dagbladet, IDG and Dagen use Twingly to track blog comments to their online editions.
Tags: cision, twingly, bloggar, cision. Ping.
