Today I am guest blogging on JKL Blog about the increasing attention for blogging in Sweden. Swedish media has written 81 articles so far this year about blogs, compared to 105 articles in 2003, 56 articles in 2002 and just 2 articles in 2001.
But the debate is mainly in the IT and technology press (two thirds of all articles). Marketing media is yet to discover this new form of communication, probably because of lack of local success stories.
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Media Monitoring News from Cyberalert writes that the number of blogs about public relations are expanding and they have found about 70 e-mail newsletters, blogs and online publications about PR. The best in Sweden so far is the corporate blog of PR agency JKL.