kullin – Page 55 – Media Culpa

80 Swedish businesses on Twitter

I started a wiki a long time ago with the ambition to build a repository for Nordic businesses and their use of social media. Now I have finally started to fill it with information and I would be very glad if more people would consider adding links to good cases from corporate use of social media in Sweden, Denmark, Norway, Finland and Iceland. To edit the Social Media Wiki you just sign up for an account at Wikidot.com and then join my wiki with the password “mediaculpa”.

Among the pages that I have started to build, the most extensive list is Swedish businesses on Twitter. It already contains 80 companies (or to be more precise, 80 Twitter accounts, since some companies run multiple accounts).

Tags: social media, twitter, wiki, twitter, sociala medier, wiki, twitter, digital pr. Ping.

Swedish Radio scraps Twitter-friendly domain

Sveriges Radio (SR), Swedish public service radio, is about to launch a re-branding project with the aim of getting a more consistent image. The company today sometimes uses SR and sometimes Sveriges Radio in communications. A part of the re-branding is to change the domain name from www.sr.se to www.sverigesradio.se.

Obviously there are many aspects in an initiative of this size, but the change of domain doesn’t seem to take into account how the audience today use links on sites like Twitter. If you read my previous post about how the daily Sydsvenskan gets 8 percent of its web traffic from social media, you realize that Twitter is not insignificant. Each of the 140 characters you can use is valuable, so when you add an extra 11 letters to your domain name, you lose a lot of space on Twitter. And if you have such a short URL as sr.se you often don’t need to use those ugly URL shorteners like bit.ly.

Sure, Sveriges Radio is an extremely strong brand and will do very well with or without this change. The old domain will still be active so that visitors can continue to find the content, but I still can’t fully support a move like this in the era of Twitter.

Footnote: see here for the most recent links to sr.se on Twitter.

Tags: social media, twitter, branding, sr, sociala medier, twitter, radio. Ping.

Swedish daily gets 8 percent of traffic from social media

One of the challenges with trying to convince businesses and organizations to engage in social media is that there isn’t an abundance of public cases with measurable results. In order to invest, many want to see proof that social media can deliver. Therefore it is with great pleasure I read that the local Swedish daily Sydsvenskan gets 8 percent of its web traffic from social media sites. Mattias Pehrsson writes today on Sydsvenskan’s blog:

“For more and more readers, the door to us is not the address http://sydsvenskan.se or a search engine, it’s a link in a blog, in a [social] network or in a forum.”

Last week, 8 percent of the traffic to Sydsvenskan.se came from social media sites, out of which Facebook is the leading referring site with 1.5 percent of the generated traffic. After Facebook comes Svenska Fans (sports community), Buzz (forum), Wikipedia and Twitter. Each of these sites deliver a few tenths of a percent of the total visits to the site. Pehrsson explains:

“But above all the traffic from social media is about the long tail. Many small sources in the end make up 8 percent of the visits”.

There you have it. Now go fish where the fishes are.

Tags: social media, media, statistics, media, sociala medier, sydsvenskan, dagstidningar. Ping.

Doctors give advice on dermatology via MMS

skin

Got a skin related condition and considering whether you should take a few hours off from work to go see your doctor? Well, from now on, all you have to do to get a first opinion from a doctor is to snap a photo with your cell phone and send it to iDoc24 via MMS to 72500. Experts in dermatology promise to get back to you with a reply within 24 hours with advice on for example the patient should seek self-treatment or go see a doctor.

iDoc24 is a new Swedish service which is a complement to the traditional health care system. The cost for the service is currently 10 kronor per MMS. The user can be completely anonymous which may be an additional advantage if your skin problems are located on a part of your body that you prefer to keep private.

Photo by natfly.

Tags: health 2.0, teledermatology, MMS, läkare, sociala medier, hudproblem. Ping.

BlogSweden 4 – a survey of more than 1,000 bloggers

Here is the translation of the results from my fourth annual blog survey, BlogSweden 4, possibly the longest running annual blog survey in the world.

A total of 1,500 blog readers responded to an online survey in February 2009. Out of these respondents, 1,065 had at least one blog and the results of their responses are included in this presentation. According to the survey, young women continue to dominate the Swedish blogosphere.

The typical Swedish blogger in the survey is:
• female
• 16 – 20 years old
• reads 6 – 10 blogs daily
• spends 6 – 10 hours per week reading blogs
• often read blogs in the evening (6PM to 12 PM)
• likes to read blogs about everyday life experiences
• reads blogs to be entertained
• has clicked on an ad on a blog
• is a member of one or more social networks in order to stay in touch with friends
• has during the last 12 months shared a negative AND a positive experience online about a company, product or service
• does not publish on a mirco blog
• does not think that social media such as blogs, micro blogs and social networks will influence what party she will vote for in the next election
• blogs because she likes to write
• updates her blog every day
• does not mind being contacted by businesses in her role as a blogger
• is not anonymous
• does not have ads

BlogSweden 4http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=cdocumentsandsettingskullinhminadokumentprivatbloggsverige4blogsweden4-090511112258-phpapp02&stripped_title=blogsweden-4

View more presentations from Hans Kullin.

The most popular topics continue to be everyday life experiences and fashion & design. Many respondents also say they mostly read friends blogs.

Female bloggers read:
• Fashion and design 60.0%
• Every day life experiences 58.2%
• Phot and art 48.6%

Male bloggers read:
• IT and blogging 63.7%
• Journalism and media 56.8%
• Politics and society 50.0%

More graphs and links will be added shortly. Previous reports can be found in the right sidebar.

Tags: social media, blogsweden4, surveys, enkät, sociala medier, bloggsverige4, digital pr. Ping.

Survey of corporate use of Twitter

Please take a minute to fill out this survey corporate use of Twitter. Results are compiled by Aleksander K S Sønder at Roskilde University. Take the survey here. The survey will be open for about two more weeks.