A few days ago the Swedish public service tv SVT launched Play Rapport, a news web tv channel with streaming video. It is an online version of the news show Rapport and it will be led by legendary news anchor Claes Elfsberg. The content will focus on short news items from Sweden and the world that have a strong visual element. Today at StockholmMediaWeek SVT’s Programme Director Annie Wegelius revealed that Play Rapport had 50,000 viewers during launch day and 25,000 viewers the second day, still just a fraction of the number of tv viewers of course.
Wegelius said that there is a higher proportion of viewers that choose the web tv versions of SVT material in the drama productions than for news. SVT posts three episodes each Sunday online of the drama series Andra Avenyn which then is broadcasted on regular tv three nights in a row. One in ten viewers of Andra Avenyn watches on the web, while the ratio for news is still only one to a hundred. With the introduction of Play Rapport SVT aims to improve those stats.
SVT publishes everything they own the rights to online on SVT Play for 30 days and there are currently 2,000 shows available at SVT Play.
Footnoote: The number of viewers for Rapport dropped by 10-15 percent in January compared to the same month 2007.