Aftonbladet today started to link to blog posts that link to online articles (example here). But unlike all the other Swedish dailies which show blog links via the Twingly service, Aftonbladet chose to use its own blog portal Bloggportalen.se. On the site it says that the five most relevant comments are shown and to see all comments you need to go to Bloggportalen.se. It would be interesting to find out what factors that decide this relevance. [UPDATE: I didn’t read properly. Lotta Holmström writes that it is decided after how many incoming links a blog has.]
And since Aftonbladet.se is Sweden’s second largest website (MSN.se is no 1 according to KIA index) with close to 4 million visitors (unique web browsers) per week, prepare to see a major increase in blog links to Aftonbladet the coming weeks.
Tags: aftonbladet, twingly, bloggportalen, bloggar, aftonbladet. Ping.