A new Danish blog survey, BlogTjek 07, shows that the typical blog reader in Denmark is a 34 year-old woman, living in Copenhagen. She reads about 2-5 blogs and prefer personal blogs.
– 63 percent of the readers are women, 37 percent are men.
– 50 percent of the male blog readers have a blog of their own, while only 40 percent of the female readers blog.
More than 3,500 blog readers participated in the survey. Full report here (pdf).
For reference see BlogSweden 2 (in English), a Swedish blog readers survey.