The publishing house IDG launched a new site this morning, it24. To market the site a modified edition of the company’s flagship publication Computer Sweden was handed out in Kista outside of Stockholm. Lars Dahmén, CEO of IDG said (my translation):
“We ran out of papers quickly when people realized that it wasn’t Punkt SE that we waved with.”
“Tidningarna gick åt snabbt när folk insåg att det inte var Punkt SE vi viftade med.”
Footnote: Punkt SE is a free Swedish daily, owned by Aftonbladet’s parent company Schibsted.