Innovation Media Consulting writes on their blog about a creative McDonald’s ad in the Toronto Globe and Mail. The articles are real but the colour has been changed.
1. Good ad provocation for McDonald fries.
2. Bad choice: the A+ opinion page readers of the Globe and Mail are not the best target for fast food.
3. Do this in a standard USA bad color printing newspaper and readers will go nuts.
My final take:
Hire the creativity guy, fire the media planning one!”