> Blogs absorb flak, yet stay on track.
> “I’ll watch the ads… for a price!”
> All media become product-placement vehicles.
> Wireless goes free (brought to you by Unilever).
> There’ll be more integrated-branding misfires.
> We’ll see a backlash to “sight, sound, and motion.”
On the last point above, Blackshaw concludes: Don’t be surprised if you start to see advertising that says something like, “This moment of silence is brought to you by (your brand here).”