Search engine advertising up 211% in Sweden – Q2 2004

According to IRM, ad spending in Swedish media increased by 1.8% the second quarter of 2004, compared to the same period last year. Total ad spending was 880 million USD. Highest growth figures:

> Search engine advertising increased with 211.8%

> Free papers: 34,2%.

> Evening press 28.8%

> Online advertising 24.6%

> Radio 13.5%

The Euro 2004 (football) in June, sparked a 5% increase in TV ad spending.

The big loser this quarter is cinema advertising which decreased by 42.6%. Other media types in trouble are trade press (down 8.4%) and big-city press (down 9.4%)