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The assimilation of Saab

Being born and raised in Trollhättan, the location of Saab’s world headquarters, I found this article from The New York Times to be interesting (free registration required). It is about the assimilation of the Saab brand into the GM family.

Link via Branding Blog.

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Author kullinPosted on May 26, 2004April 23, 2012Categories Case StudiesTags Saab

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