Overstated has an interesting overview of how many times the word blog or weblog has been mentioned in media. There has been a significant increase in coverage since early 2003.
I touched on this in a previous post, when I looked at the situation in Sweden. I performed the same search again (but this time excluded the brand names Weblogic and Weblogistics) for the search terms “blog*” and “weblog*” in Swedish media via Retriever (searches web based sources only). In Sweden, the coverage started to take off in November of 2003. Noteworthy is that in my previous analysis I found that IT and technology trade press almost made up two thirds of all articles, while marketing and journalism press had almost none.
The first Swedish mention I found was from a two year old unsigned article in Ny Teknik (New Technology) on May 2, 2002, explaining the new acronym “blog”.
Link via Corporate Engagement.