My favourite photo app Instagram continues to grow and reached 400 million active users per month last fall. Many Swedish brands, celebrities and skilled photographers have been able to build huge followings on Instagram.
The 20 largest Swedish accounts added approximately 5 percent more followers last month (between Dec 4, 2015 and Jan 4, 2016).
18 Instagram accounts now have at least a million followers
You now have to have more than 100,000 followers to be among the top 100 Instagram accounts in Sweden. At least 18 of them have more than a million followers, not bad for a country of less than 10 million people. But then again, the most successful users all have an international audience.
The Swedish brand with most followers is H&M – 11.8 million (global account, they have several local accounts too).
Among individuals, PSG’s Zlatan Ibrahimovic and Swedish Youtuber Felix “Pewdiepie” Kjellberg are in a league of their own. Excluding businesses, the top 10 accounts in Sweden are (data collected on Jan 4, 2016):
- Zlatan Ibrahimovic – 10.7 million
- Pewdiepie – 6,900,000
- Tattoos of Instagram – 3,200,000
- Avicii – 3 million
- Men with class – 2,700,000
- Anna Nyström – 2,100,000
- Elsa Hosk – 2 million
- Maher Zain – 1,800,000
- Rachel “Yoga Girl” Bråthén – 1,700,000
- Alesso – 1,600,000
Note: I am @kullin on Instagram