PR flop of the day

Media Culpa’s PR Flop of the Day Award goes to FILA, the international wrestling federation, for naming Swedish female wrestler and bronze medalist Sofia Mattsson the most good-looking wrestler during the Europan Championship 2007 in Sofia (!), Bulgaria. We thought they were just wrestlers, not participants in beauty pageants.

Kudos to Sofia and Patrik Jansson, the Swedish national team manager, who refused to accept the “Miss Europe” award.