40% use social media while watching tv

Social media adds another dimension to watching tv. According to a new study, “TV & Video Consumer Trend Report 2011” from Ericsson ConsumerLab, more than 40% of consumers use social media while they are watching tv, on a weekly basis.

social media chart

Anders Erlandsson, Senior Advisor at Ericsson ConsumerLab, says:

“Our in-depth interviews – especially those in the us, which is a frontrunner in TV/video consumer trends – show how social media usage is impacting viewing. The majority of families combined TV viewing with the use of Twitter, facebook, texting, voice calls and forum discussions about what they watched. This is particularly the case when watching reality shows and sports. This communication adds another dimension to the TV experience, as consumers found an annoying reality show funnier when they were able to comment on social media about ‘terrible singers’, ugly clothing or when your favorite team scores a goal. It is safe to say that this behavior is increasing. It is time to welcome the ‘virtual TV sofa’.”

Data was collected in Australia, Austria, Brazil, China, Germany, the Netherlands, Russia, Spain, Sweden, Taiwan, the UK, the US and South Korea.

Full report in pdf here.

TV brands are the most followed brands on Foursquare

Traditional media make up the majority of most followed brands on the location-based service Foursquare. Metro, the global daily newspaper of Swedish origin, is one of the 30 most followed brands, for example. More specifically, it is the Canadian arm of Metro that holds that position, with in excess of 9,000 friends on Foursquare. By following Metro News, users can find tips and places that Metro recommends and they can also unlock a Metro Foursquare Badge.


According to Fanpagelist.com, the most followed brand on Foursquare is Bravo TV, with 70,000 friends, which is not a whole lot out of a total user base of 3 million.

A blog post on Aboutfoursquare.com suggests that there are two main reasons why not more people follow brand on Foursquare. First, the site doesn’t do a good enough job promoting sponsored badges, leaving brands with the only option to market them through their own channels. The second reason has to do with privacy concerns. Most people aren’t very fond of the idea of letting brands know where they check in.

As you can see, the top 10 list of brands on Foursquare are dominated by traditional media and especially tv shows/stations:

  1. Bravo (tv)
  2. MTV (tv)
  3. Zagat Survey
  4. History (tv)
  5. Bastard Jeans
  6. VH1 (tv)
  7. Bon Appétit Magazine
  8. TLC (tv)
  9. Wall Street Journal
  10. The New York Times

24 is a magic number

At 6 PM tonight, a new local Swedish TV channel started broadcasting. Three local daily papers in Norrbotten in the north of Sweden are the driving forces behind this new channel that will publish short news stories in a 20 minute news cycle. The new tv channel is called 24Norrbotten and apparently the number 24 has some magic glow to it that makes so many traditional media companies brand their new ventures something-something-24.

Here are a few examples, all from Sweden.






Update: Via Same Same But Different I read that 24Norrbotten has a sister channel, in the Linköping region, called 24Corren (surprise!). 24Corren was launched on Oct 15 with the same 20 minute news cycle concept.


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TV show the most popular podcast in Norway

The tv show “Norges Herligste” (Norway’s Loveliest?) has become the most popular podcast in Norway with about 90,000 downloads to date. That makes it the most popular podcast right now, according to Itunes.

In the show, two brothers, Bård and Vegard Ylvisåker, travels around the country and interviews odd and interesting people. From what I can tell, this is a format that was first launched in Sweden when Fredrik & Filip did a show called “100 höjdare”, a format later sold to some 6 or 7 countries.

Via Vassa Eggen.

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