Bloggers Influence Women to Purchase Beauty Products

BlogHer Inc. and DeVries Public Relations have conducted a survey which shows that bloggers are very influential resources for women who purchase beauty and personal care products. On the question “which resource is most helpful to provide beauty product advice and recommendations”, the most common response was “familiar blogger”, 61%, followed by “store website”, 46% and “social network”, 33%.

Half of the respondents say they even purchased a cosmetics product based on a recommendation from a blogger who write about topics other than beauty. Blogs are also 2.5 times more likely to drive beauty product purchases than magazines, according to the survey.

See the full presentation below. Respondents in the survey were 1,074 women, out of which 76.4% read and write blogs.

For similar statistics on blogger influence, please see my Swedish annual blog survey, BlogSweden 5 below.

Update: BlogHer moved the presentation, but the new version has been added here.