Corporate blog supports Cisco in iPhone lawsuit

Cisco yesterday announced that it has filed a lawsuit against Apple, “to prevent Apple from infringing upon and deliberately copying and using Cisco‚Äôs registered iPhone trademark.” For communicators it is expecially interesting to check out how Cisco uses its corporate blog to support the official press release. In the blog, Mark Chandler, Cisco’s SVP and General Counsel, is able to add pathos to the story, appealing to the emotions of the audience. Apple on the other hand does not have an official corporate blog to my knowledge which could be a disadvantage at this stage. Advantage Cisco.

[Via WSJ Law Blog.]

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