Young women prefer Facebook to MySpace

I recently wrote about the rapid growth of the social networking site Facebook, which had 30 billion page views monthly. Now Venture Beat writes that the site has jumped to 1.5 billion daily page views, or about 45 billion per month. Facebook is also far more popular among young women (age 17-25) than MySpace, according to stats from eMarketer.

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Facebook is growing fast

The most well-known of the global social networking sites is obviously MySpace with in excess of 100 million registered users. But other sites are also thriving in its shadow, like Facebook for example. Carolyn Abram presents some impressive statistics:

– Facebook grew from 7.5 million users last July to almost 18 million users now. Over half of the users log in daily.
– The site has 30 billion page views monthly, is the 6th most trafficked US site and account for 1% of all time spent on the internet.
– There are more than 1 billion photos on the site.

Shel Israel has a great comment:

” If you are a marketing professional and you continue to ignore stats like these, my urgent advice is pay attention. A whole generation [is] absorbed in the social media and if you overlook them, you may have a future career in the restaurant service industry.”


Social networks are selling like hot cakes

The first one to spot a trend here, wins his/her own island in Second Life (no, not really). Last week the publishing house Holtzbrinck bought the German social network StudiVZ. This morning it was announced that Swedish based broadcasting group MTG buys youth community Playahead. And today we can read on that Hearst Magazines Digital Media yesterday bought the teen social networking site eCrush with one million monthly unique visitors.

How long can LunarStorm, the #1 Swedish online community stay independent? I give them six months. What do you think?

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