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Tag: Boo.com

Top 10 advertising nightmares of all time

Media Week has a good article about great branding mistakes, although the one with a Swedish connection, namely the infamous Boo.com I would not categorize as a branding or advertising failure. Rather it was a business idea that had no connection to reality. That, and hubris.

Link via adland.

Author kullinPosted on May 15, 2004November 16, 2018Categories MarketingTags Boo.com

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