The team behind the Swedish RSS reader Blogkoll today launched an English version of the site, called Bloglovin’. The Swedish version was launched in October 2007 and today has 37,000 members. The easy to use reader has become especially popular among the local fashionistas, 84% of the members are women who mainly follow fashion blogs.
The reader now also comes with a new feature called Muffin, which is a thin frame at the bottom of the page which lets readers go to the next unread blog post with just a click. An illustration of how that looks can be found here.