Via Researcher I find an article on AdPulp about brand evangelists who intentionally or unintentionally promote different brands on Flickr. Phew, yet another area where the marketing department needs to monitor the brand. By checking Flickr tags for brand names, you can find out stuff like that Saab outnumbers Volvo, for example (867/530).
Book-meme
Henrik Torstensson and Håkan Jacobson have sent me a book-meme that I will try to answer.
Total number of books owned?
About 300-400.
Latest book I bought?
Angels & demons, Dan Brown
Latest book I’ve read?
Angels & demons, Dan Brown
Five books that mean a lot to me (books I’ve read more than 3 times)?
I haven’t read any books three times, but these books have definitely had some impact on me:
* The Hitchhiker’s Guide To The Galaxy, Douglas Adams
* Dead Souls, Nikolaj Gogol
* Catch-22, Joseph Heller
* Marketing, an introduction, Philip Kotler & Gary Armstrong (turned a crappy engineer into a half decent marketer)
* Beach, Alex Garland (every time I think about his book, it makes me want to go back to Thailand, now!)
Tag 5 people and have them fill this out on their blog.
OK, here are five people I would like to see continue the relay race: Per Axbom, Tor Billgren, Sofia Olsson Olsén, Fredrik Pallin and Olav Anders Øvrebø.
“Mats Hård” exposed
The sports journalist who blogs under the pseudonym Mats Hård appears to have been exposed. I still don’t know who he is though.
Update: It seems he has only been exposed by some people close to him. For the rest of us he remains a mystery.
Forget radio – I’m on tv
If it works out as planned, I will be on tv tomorrow to discuss the future of blogging. The show “Studio 24 Pressklubben” on Swedish Television will also include Mark Comerford, Dick Erixon and Emma Holmér. You can watch the whole spectacle at 18.35 and 21.35 tomorrow evening.
Rune new crisis head
This is excellent news. A former colleague of mine, Rune Mørck Wergeland from Norway, has been named European Head of Crisis Management at Burson-Marsteller. Good choice BM. Rune is the right man for the job.
Expressen about blogs
Behrang Kianzad has an excellent piece about blogs in today’s Expressen.
Jag undrar varför vi är så till lika delar ignoranta som skräckslagna inför bloggfenomenet och hyser ett omåttligt behov av att avfärda bloggar som skitnödiga dagböcker fyllda med meningslösa haranger om det febriga barnet eller senaste toalettbesöken.