Media Culpa

A Goodyear blimp crashes in stormy weather in Florida. Try painting over this logo if you can (like Scandinavian Airlines did in the Gottröra crash)

Link via Adrants.

Olof Lundh at Expressen writes that the pseudonymous blogger “Mats Hård” in reality is the two Aftonbladet journalists Magnus Herbertsson and Fredrik Ihse. They previously ran a website at www.avspark.net, which now coincidentally is redirected to Mats Hård’s blog. Resumé also writes about the story today.

Update: Herbertsson denies any involvment (surprise).

Mille Millnert, President of Linköping University has started his own blog.

…and Hanna Flodr of Dagens Nyheter “blogs” from the music festival in Hultsfred.

Klas Åhlund, guitarist in Swedish band Teddybears Sthlm must have set some kind of Swedish record in number of “no comments” in an “interview” in Aftonbladet.

Would you like me to tell you what kind of bloggers write the longest posts? My qualified guess is – movie buffs. With posts titled “hellfaucet’s guide to movies that you should see” and “1001 films” [Edit: post seems to have been deleted] they share their opinions on just about every movie ever made, preferably with lots of screen shots mixed into the whole thing. Other extensive examples here, here and here. Only problem is when your company almost share its name with a famous movie director, your media/blog monitoring becomes a task well in line with finding a needle in a haystack.

Also see B.L. Ochman’s arguments against full text in RSS feeds. Or Constantin Basturea’s arguments for.