Blog-nicking – a new sport for MSM?

A story from Wall Street Journal’s law blog is currently the third most read article on Realtid.se. How did they find it?

WSJ Law Blog, 3 Jan: The Longest Law-Firm Name Ever, Part II – a story about a law firm named after 10 partners.

Media Culpa, 4, Jan: “The longest law-firm name ever” My post about the law firm with the long name. Additional comment about how hard it must be for the firm to find a domain name that long.

Realtid.se, 5 Jan: Longest name on a law firm? (Längsta namnet på advokatbyrå?) Article about the law firm with the long name. Additional comment about how hard it must be for the firm to find a domain name that long.

Related: An article by Niklas Svensson, Politikerbloggen. [Via Erik Laakso.]

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German social network sold for 85 million euro

StudiVZ, a large German online social network for students, has been sold to the publishing house Holtzbrinck for about 85 million Euros. Another media giant, Axel Springer, was involved in the bidding process but apparently Holtzbrinck already had a minority stake in StudiVZ and won the battle.

Holtzbrinck owns for example DIE ZEIT and Handelsblatt. [Via Paidcontent]

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Veckans Affärer links to blogs

I haven’t noticed until today that Ekonominyheterna, a co-operation between TV4 and Swedish business weekly Veckans Affärer is linking to a select number of current posts from the blogosphere, at least one of them being SBAB’s corporate blog. We see MSM dipping their toes into the blogosphere more and more often, and it is not long ago that media as a policy almost never linked to sites outside their own site, in order to “keep the visitor” for as long as possible.

The longest law-firm name ever

Speaking of naming companies, WJS law blog calls Ziffren, Brittenham, Branca, Fischer, Gilbert-Lurie, Stiffelman, Cook, Johnson, Lande & Wolf the Longest Law-Firm Name Ever. Oh, and they don’t have a web site, which I guess is logical since the maximum length of a domain name is 63 characters (in theory 255, but each “label” can only be 63, for all you nitpickers out there).

Only in Hollywood kids, only in Hollywood.

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Bits and bobs about PR and social media

Today I’m throwing you a smorgasbord of things to dig deeper into. Here goes:

Stathydro? Norskoil? Noroil?
In Norway there is a heated debate about the name of the new oil and gas giant that is the result of the mega merger between Norsk Hydro and Statoil. Branding experts claim that it will cost between 2.7 and 3.6 billion kroner to change name and that the brand Statoil is worth between 2.5 and 5 billion kroner.

Tech blogs in, conservative blogs out
Bloggers Blog compare the top 10 blogs at Technorati on Jan 1, 2006 and Jan 1. 2007. Via Kristine Lowe.

Busting myths about social media
PR agency Ketchum and the University of Southern California’s Annenberg Strategic Public Relations Center have produced a report called “Media Myths & Realities, 2006 Media Usage Survey”. Among other things the survey deflates five myths about social media:
-Blogs dominate.
-Social networking sites are just for kids.
-Young adults don’t read the newspaper.
-Word of mouth cannot be managed.
-The company Web site is the best way to communicate.

Big ad, big love
The business man who paid 11,000 kronor (1,600 USD) for a large personal ad in Borås Tidning, has got replies from women from all over Sweden. Question is if any of them want to move to Borås… (More here in English).

Top 100 web 2.0 sites
Web 2.0 Magazine lists the top 100 web 2.0 sites in categories such as Video (#1 is YouTube), Music (last.fm), Chat (Meebo), Images & Photos (Flickr), Blogs (Blogger), Bookmarking (Digg), VOIP (Jajah) and a few others.

New free Swedish daily
Xtra Helsingborg is the name of Helsingborgs Dablad’s free daily. It will become the second freesheet in the city when distribution starts in about a month. Metro is already present. Circulation: Monday-Friday, 20,000 copies. Via Researcher.

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