Two Swedish Eyes on Media and Public Relations
The photo sharing site Flickr launched in February 2004. Yesterday the 2 billionth photo was uploaded to the site. The first billion took about 3 and a half years. The second billion took about three months. Now that’s consumer generated growth!
I made the following chart based on when certain photos were uploaded to the site and double checked with my own photos to see that the dates matched reasonably.
Primelabs issued a new report (pdf) this week about the Swedish blogosphere, ranked by number of incoming links from other blogs. Twingly Report Sweden outlines the most influential Swedish blogs between May 1st and Aug 31st, 2007. Among other things it shows that 13 of the 20 most linked to blogs are about politics, 4 blog about everyday life experiences, 3 write about media and 2 about culture.
The ten sites that Swedish bloggers link to most are:
1. Dagens Nyheter
2. Svenska Dagbladet
3. Aftonbladet
4. YouTube
5. Swedish Wikipedia
6. English Wikipedia
7. Expressen
8. Flickr
9. Internet Movie Database
10. Technorati
Only four out of ten are MSM, and five (YouTube, 2*Wikipedia, Flickr and Technorati) could be categorized at user generated content sites.
Listed below are the ten most influential Swedish media blogs. And since influence isn’t easy to measure, I added these blogs’ Technorati rank, inbound links via Technorati and Technorati authority (a higher number means more authority). To my knowledge, Twingly/Primelabs do not measure international blog links but are mainly tracking pure Swedish blogs. I also added Media Culpa as comparison at the bottom of the table and as you see it has higher authority than any of the blogs on the list.
Tags: technorati, twinglyreport, twinglyreport, bloggar, media, primelabs. Ping.
Pew Internet has a published a new report about online contacts. It says that “32% of online teens have been contacted by someone with no connection to them or any of their friends, and 7% of online teens say they have felt scared or uncomfortable as a result of contact by an online stranger. Several behaviors are associated with high levels of online stranger contact, including social networking profile ownership, posting photos online and using social networking sites to flirt. Although several factors are linked with increased levels of stranger contact in general, gender is the only variable with a consistent association with contact that is scary or uncomfortable–girls are much more likely to report scary or uncomfortable contact than boys.”
I haven’t had time to read the report but will try to as soon as possible.
Tags: social networking, teens, ungdomar. Ping.
I’ve had the feeling for quite some time that Swedish companies are extremely slow to adopt social media in corporate communications compared to companies in other countries. Today, Dagens Industri reports (not online) that the PR agency Hallvarsson & Halvarsson has compared listed European companies’ investor relations services online. The conclusion is that no Swedish companies are ranked on the top ten list , the first one to appear is Atlas Copco at #11.
Swedish companies have still not started to use new technologies such as corporate blogs, RSS or audio/video services to inform investors or media, is the conclusion in the article.
People who know this stuff (source unclear), say that we remember:
10% of what we read
20% of what we hear
30% of what we see
50% of what we see and hear
70% of what we say
90% of what we say and do
That is one reason why participation is so important in today’s marketing communications. But it also means that images have more impact than plain text. So when a newspaper illustrates a news story with a chart, it needs to be especially careful not to doctor the statistics in a way that the chart gives a different impression than the text. In today’s Dagens Industri, the paper illustrates an article about its own increase in circulation. The increase is only one percent but it looks like the number of subscribers is skyrocketing because the baseline of the chart is 115,500 instead of 0, a common trick to make small increases look big. See my manipulated chart to the right and tell me which is closer to the truth.
See also Blind Höna (in Swedish) about the same phenomenon.
Tags: statistics, newspapers, media, tidningar, statistik. Ping.
When the PR agency JMW asked 1,325 Swedes between 15 and 65 years of age, four out of ten used social networks of some sort. MSN is the most popular choice (72 per cent), with Facebook skyrocketing up to second place (36 per cent) ahead of troubled Lunarstorm (32 per cent) and MySpace (21 per cent).
The survey included several different types of media that may not always be associated with the term “social networks”, such as chat, text messaging, blogs, communities, social networks, downloading and filesharing (of images, music, videos), email, online games, virtual worlds like Second Life, and wikis.
15 per cent of the respondents had their own blog.
Tags: facebook, social networks, facebook, myspace, lunarstorm, sociala media. Ping.