Here we go again. Sony has been caught with running a fake blog, a “flog”, to promote the Sony PSP. The blog, alliwantforxmasisapsp.com, has already been taken down but a screen shot (along with the name of the domain registrant, the viral marketing agency Zipatoni) can be found here. Sigh. Didn’t Wal-Mart teach you anything?
Category: Other
A copy of a copy of Digg
There was recently a debate among Swedish bloggers about the lack of local web 2.0 applications. A list of Sweden’s top web apps on Read/Write Web sparked comments that they were all merely bad clones of US sites. So in the light of that debate maybe we shouldn’t be surprised that a power house such as IDG can get ink just from launching a copy of a clone. Apparently IDG have launched a “Digg site” called Hypa.se that is almost identical to Digga.se, interface, layout, colors et cetera.
“The goal is to be bigger than idg.se” says Bo Nordlin at IDG.
It is very hard to believe that will ever happen.
The brand “Björn Borg” sold for 18 MUSD
Swedish tennis legend Björn Borg has sold the rights to his name for 124 million kronor (18 MUSD) to Worldwide Brand Management. WBM has previously had the license to the brand and paid royalties to the Dutch company Fabulous Licensing, which has connections to the Borg family. WBM now own all the rights to the brand Björn Borg and will also pay an addition fee for ten years of about 1.5 – 2% of the sales price of the products, although a minimum of 7.8 million kronor (1.1 MUSD) per year. The company is planning to change name to Björn Borg AB.
Tags: Björn Borg, brands, varumärken, reklam. Ping.
Dell Island not for Swedes?
Shel Holtz writes about how Dell Computer has Second Life listed as a location among other countries in a drop down menu on their site. Go to Dell.com and choose the menu at the bottom. Select “Second Life” and you are sent to a page that will take you to Dell Island in Second Life. Pretty cool, however, it only works if you enter the US site first. For Swedes and other nationalities that option is not listed.
Tags: Second Life, Dell, Second Life, Sverige. Ping.
OhmyNews about Allan Lööf
After my post on Friday about Allan Lööf, the world’s oldest blogger, the story has now been picked up by OhmyNews and is one of the top items in Art & Life section.
Tags: world’s oldest blogger, Allan Lööf, bloggare. Ping.