Vote for Media Culpa in the Yaba blog awards

Media Culpa has been nominated in the Swedish blog awards Yaba, in the Marketing category (Marknadsföring, in Swedish). If you like this blog, you might want to cast your vote for it. Just click on the yellow image in this post, or on the larger image in the side bar. The competition is tough, so I need YOUR vote 🙂

Thanks a bundle!×150-vote.swf?nominee=296

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200,000 Swedes joined fake Facebook group for Haiti

It wouldn’t hurt to practise some critical thinking when participating in social networks. What many suspected turned out to be true today, namely that a Facebook group titled (translated from Swedish) “2 kronor for every member to the earth quake victims in Haiti” was only fake. Everything from the identity of the person who created the group to the hidden information about the “sponsors” who would donate 2 kronor (0.28 USD) per user, signalled that there was something fishy about this group.

I checked in on the group about two hours ago and it looked as it had done the last few days and the group now had about 211,000 members. But an hour later Computer Sweden published an article revealing that the official photo of the group had now changed to a hideous photo and that the information of the page had now been changed to contain information about necr0philia.

I understand that people want to help the victims in Haiti, but it’s still quite fascinating that so many people are willing to join such a group without questioning the motives. And of course very disturbing that some twisted mind uses a tragic incident like the earth quake in Haiti to pull a sick stunt like this. Especially since we less than a week ago read in Aftonbladet about another Facebook group that managed to attract thousands of members, only to change name to indicate that the members like to have sex with their children.

I think Facebook will need to monitor this issue very carefully or users will lose trust in the whole concept of groups. In the mean time, users need to be a little more careful about what they post and which groups they join. After all, it’s mostly common sense.

Footnote: The link to the group is here, but I don’t recommend a visit:

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Social media dominates Google search results for Brand Me

In February I blogged about taking control over Brand You online and especially in terms of how your name appears in a Google search. I concluded that my blog and other social media properties that I use ranked high in a search for “Hans Kullin” on Google. The top ten results for my name on in February were:

1. The “About me” page on this blog
2. This blog

3. Blog posts tagged with my name on
4. Blog posts tagged with my name on
5. Blog post at with my name in the headline
6. My profile page on
7. Blog post at with my name in the headline
8. My page at micro blog service
9. My page at micro blog service

10. Blog posts tagged with my name on

I was more or less in control of results number 1, 2, 6, 8 and 9, with Media Culpa claiming the two top spots.

A few weeks later, in March 2009, I launched a Swedish language blog called Sociala Medier (“Social Media” in Swedish) on a very good domain: In spite of being active less than a year, that blog (which is built on WordPress) is already among the very top results.

Top ten today are:

1. The “About me” page on this blog
2. This blog
3. My Swedish blog Sociala Medier
4. My page on Twitter
5. My profile page on
6. My page at micro blog service

7. Article about me in Dagens Media
8. Article about me in Resumé
9. Article about me in Medievärlden
10. Blog post at tagged with my name

I now “control” results 1-6, which is an improvement in only 11 months. My Twitter page has moved up to #4, while my Jaiku page is no longer among the top results. Back then, the first traditional media link was at #16, but now there are three in the top ten. It’s clear that blog posts and articles in online media that have my name in the title, tend to rank high.

Other social media properties that rank high are my FriendFeed page and the LinkedIn page, both in top 20, but there are still no links in the top 30 results to me on Facebook.

I wonder if there is an “easy” way to get hold of the remaining top ten spots without starting a third blog. Let’s see in 12 months what the status is.

Update: Results slightly adjusted.

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Time for a new job – I’m joining Sermo


I don’t think there has ever been a more exciting time to be a communicator than now. New tools and patterns of behaviour emerge every day, propelled by new digital technology. For example, Google today launched their Real-Time Search which includes live search results from Twitter and Facebook, which clearly demonstrates the deep impact of micro blogging and status updates on the way we consume information.

If you’ve followed along this blog for the last 6 years (almost), you wouldn’t be surprised that I think the future of PR lies in being able to integrate the new digital environment into the overall communication strategy. And to be able to continue to develop and to work even more focused with client on projects within digital PR, I am happy to announce that I will join a small niche agency called Sermo Consulting.

Sermo are specialized in online corporate communications and are 10 consultants in Norway and 5 (with me) in Sweden, making them a force to be reckoned with in the Nordic online PR business. I will be joining i mid-January and hope that I will be able to continue to work with interesting clients and projects with a focus on social media.

Photo credit: anna_t

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Nude photos on Norwegian Army social network

Last Sunday I blogged about Futurebook, a social network built by the the Norwegian Armed Forces to recruit 17-year olds. Futurebook added 60,000 17-year olds to the site without asking for their permission, and most of the information on the site was fake. According to an article in, it cost the Army 285,000 NOK (50,000 USD) to build the site. asked a spokesperson at the Army why they did not use existing social networks.

– The reason we built the campaign site was to be able to control the information. At our site, the members cannot publish information. The only thing they can do is ask questions about the Army, said Trine Jungeling.

That sounds like a completely backhanded approach to the whole idea of a social network, which in my view is to let members interact and co-create content. In other words, the complete opposite of being in control.

Futurebook has created a lot of negative reactions and the latest kerfuffle revolves around the fact that some 17-year olds have been greeted by nude photos when they logged on to the site. On Pia Mari Aune’s wall, photos of naked men had been posted (see photo at displaying their rear ends as they walk through a forest.

– If they wanted me to spend a year in the army before my studies, they failed, she said.

But Per-Ivar Norman, chief-of-staff at Vernpliktsverket, the National Service Administration, defends the pictures.

– The pictures show an activity that may happen when you are out practicing. To take your clothes off may be needed in situations where you for instance have to walk in water or mud. It is a way to practice.

That may very well be the case, but was it necessary to post photos of men’s butts on a 17-year old girl’s profile page? As seen in the article on, there are also topless photos of girls on Futurebook. The reason for these photos is quite unclear.

The site will be reviewed by Datatilsynet, the Data Inspection Board in Norway, which said that the approach to add young people to the site without their permission and then populate their friends lists with real people, with real birth data, was disrespectful. Datatilsynet even said that there is a real threat they could close the site down.

I find it quite ironic that the Army wanted to control the information on the site, perhaps so that none of the teenagers posted offending photos (?), and then they are the ones that add photos of nude butts. Bizarro world, anyone?

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Wired UK: the second coming of the Xbox media mogul

I picked up the latest edition of Wired UK yesterday and when I started to read, one of the first articles looked surprisingly familiar. Turns out that the article about the Xbox media mogul also appeared in the October issue, only with a slightly different introduction.

Update: After discussing the matter on Twitter, I realized that the first time the article appeared was actually in the U.S. edition (Oct 2009) and the second time in Wired UK. So I guess this was not quite as weird as I first thought. On the other hand, here in Sweden the stores sometimes have the U.S. version and sometimes only the UK, so if articles are recycled two months later, there will be a risk that this will happen again.

wired uk

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