Making ice cream seems to be a walk on very thin ice these days. Not long ago we had the Nogger Black racist debate in Sweden and now an ice cream cone at Burger King has upset some Muslims because it resembles an Arabic inscription.
Via Adrants.
Category: Marketing
ROKR.se is now taken
Yesterday I posted that the domain rokr.se was still available. Today it is gone, registered by a Lukas Marberger.
ROKR.se available
The domain rokr.com is for sale. Ryan Whitaker happened to own it when Apple decided to name its new mobile phone ROKR. Whether he has struck gold or not remains to be seen. At least Apple owns ipod.com so Jobs et al might have an interest to bag this domain too. It is also interesting to see that the Swedish domain rokr.se is still available (at 14.06 today). How long before it’s gone?
Technorati tag: ROKR.
Madonna’s fee a real shockr
Rumours have it that Motorola is paying Madonna $8 million to promote the new Moto/Apple ROKR phone. For 10 hours of work, that’s 6 million SEK per hour. Pretty darn good. The average Swede has to work 28 years to earn what the material girl made in one hour.
Next: Google sushi?
Laura Ries has never been a fan of brand extensions. Read her views on what Google’s business strategy does to the Google brand.
“No brand can stand for everything and dominate every market. Today, Google is a great search engine. Tomorrow, Google might be octopus sushi for another new brand.”
iPod – therefore I have no life?
Geez, when will the hype end?
Top searches on Technorati this hour:
1. “Ipod Nano”
2. Katrina
3. Apple
4. “Impeach Bush”
5. Ipod
6. “Barbara Bush”
7. “Itunes 5”
8. Itunes
9. “Kanye West”
10. Rokr
If you can read Swedish and are able to pick up a copy of Nöjesguiden, please check out the anti-iPod column in the beginning of the paper. It’s brilliant. Then rant or rave, depending on your preferences for little expensive white gadgets.