Using intentional typos in email marketing is a lame trick

Like most people, I get a lot of unsolicited emails in my inbox. This week I noticed an unusual trick from a conference organizer who was hoping to get noticed, a trick that is one of the least classy I’ve seen in a while. This sender intentionally wrote email invitations that included spelling errors, for which they sent a second email in which they apologized for the embarrasing typo.

The first conference invitation included the word “joint” instead of joined.


The apology came almost immediately after in an email titled “Terrible mistake”.


Notice the “PS”. It’s not a marketing trick. But it is. I got the same made up story last year. The first email then misspelled “shores” with the less appealing “whores”.


The follow up email that time had the title “Sincere apoligies”.


My advice, if you are trying to trick people into reading your emails, at least have the decency to reinvent yourself. That way you run less risk of being exposed as a liar.

2 thoughts on “Using intentional typos in email marketing is a lame trick”

  1. Looks like one marketing team is out of ideas. Could be one of the most obvious techniques I’ve seen. No proof reading? Go home, your drunk. 😉

Comments are closed.