H&M is the Swedish brand with most followers on Twitter. But Spotify, which is the second largest brand, creates more engagement around each tweet.
Here is an infographic that illustrates the battle for the top spot among Swedish brands on Twitter. Created with visual.ly.
Great article comparing two large well-known brands on Twitter. Our company loves sending out tweets about our agency news and continue to increase our followers. We agree that it is more important to get the most engagement around each tweet than have the most followers.
Think that it will take not long before Spotify is number one.