The value of a “like” on Facebook

Facebook has released some statistics about people that click on the Like button on for example media sites. Apparently people who click the Facebook Like button are more engaged, active and connected than the average Facebook user. The average “liker” has 2.4x the amount of friends than that of a typical Facebook user. They are also more interested in exploring content they discover on Facebook — they click on 5.3x more links to external sites than the typical Facebook user.

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