Zlatan Ibrahimovic is not on Twitter

As the Swedish football striker Zlatan Ibrahimovic this weekend declared that he is leaving FC Barcelona for AC Milan, my blog posts about the fake “Ibra” on Twitter” has gotten tons of traffic. I guess it’s a natural reaction nowadays – a player is discussed frequently in the media and fans want to know if he is on Twitter so that they can follow his updates directly.

However, the first result in a Google search is a Twitter account: “@zlatans_official”, but is not the real “Ibra”. Now that doesn’t stop 9,000 people from following the fake account on Twitter. The prankster got almost 600 new followers yesterday and has gained more than 1,500 new followers in the last two months. And the account is not even active. I think that demonstrates the strong demand among consumers for direct communication from celebrities. That, and the fact that we’re all very easy to fool. (Ping AP!)


Stats from Twittercounter.com. I’m @kullin on Twitter by the way. I might not be spectacular, but I’m real.

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