10 most popular Swedish businesses on Twitter


More and more Swedish businesses are joining Twitter. In a recent study (in Swedish), I checked the corporate accounts with most followers and came up with this top ten list. The graph above was updated today and the company with most followers is Spotify, followed by H&M;.

Although it’s good to have a large following, of course the number of followers is not everything. Equally important is how the accounts are managed and if companies are engaging in conversations with others.

In the study I found that the active companies are actually quite good at maintaing a dialogue with followers. Roughly speaking, 80% of the tweeting companies post updates about news or announcements. Almost as many, 74% use Twitter to respond to feedback, answers questions or handle customer complaints. 32% use it for promotions and 6% use Twitter for rectruiting/HR purposes. This is quite a contrast to the notion that a large portion of tweets are pointless babble. At least businesses are trying to add meaningful information to Twitter.

Footnote: Stardoll and Ericsson Labs were not included in the initial analysis, but were added today. Hat tip to @beantin for the pointer to Ericsson Labs.

Update: A list of more than 160 Swedish corporate Twitter accounts can be found here. Feel free to add to the wiki.

Update Oct 8: Added Adland to the top list. Thanks @dabitch.

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