Asbjørn writes about a Danish company that offers bloggers between 40 and 400 DKR to blog about its clients. Representatives from Semoblog say that bloggers are encouraged to state their opinion and that there are no demands of positive publicity. According to this article, this practice does not violate the Marketing Practices Act as long as bloggers state that they get paid to write.
But as if that wasn’t enough, MediaPost writes about one PayPerPost-company that takes the whole thing one step further by “paying new bloggers for writing items that link to PayPerPost blog items”.
“Let’s see if we can get this straight. PayPerPost is going to pay bloggers to link to other blogger’s content, for which the sole reason of its existence was cash changing hands. Is anyone else having a WTF moment about this right now? Have these PayPerPost people lost all sense of reality? There are so many things wrong with this on so many levels.”