According to an article in Independent Online, Google have sent a series of legal letters to media organisations warning them not to use the word “google” as a verb, meaning “to search the internet”. The search company is worried that wrong usage of its trademark will harm the brand. In the long run a brand could degenerate into a generic term if it becomes synonymous with a product category or a term (like aspirin, or “to xerox”). This is of course a very unwise decision PR wise by Google and will only result in massive badwill. [Link via Micropersuasion.]
In Sweden it’s called “googla”. Can we still use that?