Metro launches entertainment weekly

Metro launches a weekly entertainment guide with calendars and tips for the weekend. The paper will be distributed on cafés and bars in Stockholm on Fridays and the first issue is due tomorrow. Resumé has a dummy of the front page here.

– The circulation will be significantly lower than Metro’s, editor-in-chief Sakari Pitkänen tells Dagens Media.

The paper will cover topics like restaurants, movies, shopping and sex and the planned distribution will be between 12,000 and 15,000 copies. As Vassa Eggen points out, how will this affect Metro’s co-operation with Nöjesguiden, the leading free entertainment publication?

The trend towards entertainment and gossip “journalism” continues. Just last week, news agency TT Spektra announced they will start a new section called Bling, that will cover celebrities, fashion and entertainment.