In Sweden, one corporate blog after another is being shut down. But in the US, patent lawyer Dennis Crouch “blawg” Patently-O brings in some serious business to his law firm.
“The first job came two months into the blog’s life, when a small software development company hired Crouch to do patent prosecution.”
“Crouch has also landed work for his firm prosecuting business-method patents and was hired by a group of hedge-fund analysts to advise them on the recently settled patent suit against the maker of the BlackBerry. All told, Crouch says blog readers have brought the firm “less than $1 million” worth of business.”
Tags: Public Relations, PR, corporate blog, blawg.