Exclusivity in 2006

Dagens Industri’s car reporter Håkan Matson goes to a press event for the concept car Saab Aero X.

“A norwegian paper drags the car away to [a gas station] and the reporter gets incredibly upset when we join him. He says he’s got exclusive rights to the idea. But at the gas station there is also a young girl, who takes a photo of the car with her cell phone. A few seconds later all her friends have an MMS-photo of the Aero X.

That’s exclusivity in 2006.”

DI Weekend, 7-8 April 2006.