Swedish daily buys fashion blog

The first acquisition of a blog in Sweden will take place in the coming weeks according to an article in marketing weekly Resumé. A company in the Bonnier corporation is currently negotiating to purchase the fashion blog Manolo.se and sources say that it is Sydsvenskan, one of the larger dailies in Sweden that will make the investment.

– We are negotiating. The deal is in the final stages, we have come far enough to conclude that it will happen, says Tomas de Souza, one of the three founders, to Internetworld.

The information that was leaked in the comments at Erik’s blog three days ago seems to be correct.

Manolo.se had 35,000 visitors in August.