As one editor said:
“The main problem facing op-ed pages everywhere is that our average reader is a white man in his mid-40s. Which is fine, but we want more readers than that. So how do we attract younger readers, female readers, readers who are all sorts of colors and backgrounds?”
It would be interesting to hear if Svenska Dagbladet are tracking who reads their op-ed pages and whether their op-ed blog PJ just nu has had any effect in attracting a younger audience. One also wonders if the op-ed editors in general are white mid-40s men? Stats anyone?