Norwegian PR agencies see growth in lobbying

A recent survey of the Public Relations industry in Norway shows that:

>81 per cent of employees at PR agencies have an education at university level

>Most common educational background: Social studies or arts – 26 per cent, Business administration – 21 per cent, Journalism – 18 per cent

>Recruiting: 34 per cent from another PR agency, 25 per cent from private companies, 14 per cent from media.

>A third of the employees are mainly working with strategic counseling.

>Lobbying has grown from 5 per cent of the agencies’ turnover in 2002, to 11 per cent in 2004.

>The average agency loses a third of its clients every year.