65% rise in ad spending among Swedish telecoms

If you think the advertising market is in a slump, maybe this will cheer you up.

  • The commercial tv channel TV3 increased its sales with 15 per cent (reg. required) during the first six months 2004.
  • The four Swedish telecom operators Telia, Tele 2, Vodaphone and “3” spent roughly 65 million euro on advertising the first half of 2004 (in gross spending), an increase with 65 per cent, reports Svenska Dagbladet. Competition is fierce and “3” tripled their spending compared to the same period last year, due to the launch of its 3G service.